I’m aware that Jimi’s name has been used to sell things since before I was born. However, I find it irritating that Dean Markley (the company, not necessarily the guy) would make this claim with so little follow-through:
After extensive research, company president Dean Markley and his staff were able to determine with some certainty that Hendrix played different types of strings at different points in his career. Using the knowledge gained from their research, the engineers at Dean Markley Strings have developed two types of Jimi Hendrix strings…
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While I’m doubtful about the “extensive research” and custom engineering to begin with, I can live with a little marketing hyperbole. I can also live with an excuse to brand your nickel-plated strings and your pure nickel strings with the Hendrix name. But if you’re going to sell me a line about getting an extensively reasearched, custom engineered, down-to-the-album Hendrix tone, at least make sure that your website doesn’t say exactly the opposite of your vendors.
Strictly guessing, since the strings Markley lists as “later career” are packaged in the artwork from earlier in his career, Markley’s own website is in error. Here’s a set of screenshots:
Dean Markley vs Jimi Hendrix: The danger's of cut-and-paste marketing verbiage.
Tags: guitar